How to Start a Glamping Business

in the United States

Starting a glamping business requires more than purchasing tents or domes. It involves market research, land planning, regulatory compliance, financial modeling, vendor selection, branding, and ongoing professional development.

This step-by-step guide outlines the core considerations for launching a glamping operation in the United States.

Schedule a Check-in

Before investing in land or structures, evaluate demand and market conditions.

Key areas to research:

  • Local tourism trends

  • Proximity to attractions (national parks, lakes, wine regions, etc.)

  • Existing glamping and campground competitors

  • Seasonal demand patterns

  • Target guest demographics

Understanding whether your concept is luxury-focused, family-oriented, eco-conscious, or adventure-driven will help shape pricing, design, and marketing strategy.

Data sources may include state tourism boards, STR reports, regional development offices, and industry associations.

1. Conduct Market Research

2. Understand Zoning, Permits & Regulations

Regulatory compliance is one of the most critical steps in launching a glamping business.

Requirements vary by state, county, and municipality. Operators should research:

  • Zoning classifications

  • Conditional use permits

  • Building codes

  • Health department regulations

  • Fire safety requirements

  • Environmental restrictions

  • Septic, water, and utility approvals

In some regions, glamping structures may fall under campground regulations. In others, they may be treated as short-term rentals or temporary structures.

Consulting local planning departments early in the process can prevent costly delays.

3. Create a Financial Plan

Develop a realistic financial model before breaking ground.

Startup costs may include:

  • Land acquisition or lease

  • Site preparation and infrastructure

  • Glamping structures (tents, domes, cabins)

  • Utilities (water, electric, septic)

  • Bathrooms and shared facilities

  • Furnishings and décor

  • Insurance

  • Marketing and booking software

Ongoing expenses may include staffing, maintenance, cleaning, utilities, property taxes, and marketing.

Financial projections should account for:

  • Occupancy rates

  • Average daily rate (ADR)

  • Seasonality

  • Operating margins

Many new operators explore SBA loans, private investors, land partnerships, or phased build-outs to manage cash flow.

4. Choose Structures & Vendors

The type of accommodation you select will influence your target market and operational complexity.

Common glamping structures include:

Safari tents
Geodesic domes
A-frame cabins
Tiny homes
Yurts
Treehouses

When selecting vendors, evaluate:

• Durability and climate suitability
• Lead times
• Installation support
• Warranty coverage
• Ongoing maintenance requirements

Booking software, property management systems, and operational vendors also play a critical role in streamlining reservations and guest communication.

5. Develop Your Brand & Marketing Plan

Successful glamping businesses are built on strong branding and storytelling.

Define:

  • Your target audience

  • Your unique value proposition

  • Your guest experience

Marketing considerations include:

  • Website design and booking engine

  • Professional photography

  • Search engine optimization (SEO)

  • Social media strategy

  • OTA (Online Travel Agency) distribution vs. direct bookings

  • Email marketing

Many operators find that investing early in high-quality visuals and a direct booking strategy improves long-term profitability.

6. Build Industry Connections

Glamping is a growing but still specialized sector of hospitality. Connecting with industry peers, vendors, and educators can accelerate your learning curve.

Professional associations such as the American Glamping Association provide:

  • Networking opportunities

  • Vendor connections

  • Educational programming

  • Industry research

  • Conferences and expos

Building relationships within the industry can help operators avoid common startup mistakes and stay informed about regulatory and market developments.

7. Plan for Ongoing Professional Development

The outdoor hospitality landscape evolves rapidly. Trends in guest expectations, sustainability, technology, and design continue to shape the industry.

Successful operators prioritize ongoing education through:

  • Industry conferences

  • Webinars and workshops

  • Vendor training programs

  • Market research reports

  • Peer networking groups

Continuing education supports long-term growth, operational efficiency, and competitive positioning.

FAQ