Join the First-Ever AGA Masterclass for Glamping Operators – Led by Irene Wood
Applications now open for a free, 6-week virtual course beginning April 30th
We’re excited to announce a brand-new educational opportunity designed exclusively for current AGA member glamping operators: a free, 6-week virtual masterclass led by Irene Wood, founder of The Fields of Michigan.
As one of the most admired voices in the glamping world, Irene brings a deep understanding of what it takes to build a standout experience—balancing luxury with nature, creativity with logistics, and vision with execution. Her award-winning property, The Fields of Michigan, is considered one of the top luxury glamping destinations in the U.S., known for its thoughtful design, seamless hospitality, and innovative business model.
In this masterclass, Irene will guide a small group of current operators through the most essential aspects of running and growing a successful glamping business. Topics will include everything from daily operations and guest experience to long-term planning and brand development. This is a rare opportunity to learn directly from someone who’s been in the trenches and has built something exceptional from the ground up.
Course Details:
Start Date: April 30, 2025
Length: 6 weeks (one session per week)
Format: Virtual
Cost: Free for current AGA members
Attendance: Weekly attendance is mandatory; a fee structure will be in place for missed sessions.
To preserve the personal, hands-on nature of this experience, only a limited number of participants will be accepted. If you’re unable to fully commit to all six sessions, we kindly ask that you wait for future cohorts—we’ll be opening up more groups and opportunities in the near future.
Masterclass Schedule: Week-by-Week Breakdown
Here’s a look at what you can expect during the 6-week course:
Week 1: Intro & Expectations
Week 2: Understanding Brand Positioning & Marketing
Week 3: Operational Revenue Strategies
Week 4: Vertical Extension
Week 5: P&L Analysis
Week 6: Expansion & Exit Strategies
Each session is designed to build on the last, offering a comprehensive look at what it takes to run and grow a successful glamping business—with practical tools you can apply immediately.
Eligibility:
You must be a current AGA member
You must already operate a glamping site
Application Deadline: April 25, 2025
To apply for this first cohort, please fill out the interest form here.
