The report highlights the impact of the COVID-19 pandemic on the travel industry and how it has led to a new demand for access to the outdoors. Glamping, which had been emerging as a new travel experience, was immediately thrust into the spotlight as new travelers wanted to experience the outdoors with all the luxuries of a resort stay. Unlike traditional camping, which requires purchasing gear and managing logistics, glamping offers the same outdoor experience while eliminating the barriers and unknowns for individuals who have never spent a night under the stars.

The glamping experience fills the gap between resort stays and camping, making the transition among non-campers easier.

The report from Kampgrounds of America, Inc. (KOA), for its newest brand Terramor Outdoor Resort, and in partnership with Sage Outdoor Advisory provides a glimpse into the mindset of the leisure traveler post-COVID-19. It reveals that glamping is no longer an isolated idea but has now become a household word. Glamping is certainly not a new concept, but since the pandemic, there has been exponential growth in the industry, creating widespread interest in glamping like never before seen in recent years.