5 Tips for Launching Your Glamping Business with Tent Master!
The AGA is proud to bring you this blog, powered by the experts at Tent Masters.
Whether you're dreaming of a mountain retreat, forest hideaway, or desert escape, launching a glamping business is a rewarding way to generate income while creating unforgettable experiences for travelers. No matter where you are in your journey, the tips below will help you take the next steps with confidence and connect you to the right resources for success.
Read on to learn what you’ll need, and where to find it!
1. Define Your Niche and Audience
Before you build anything, define who you're building for.
Identify your target audience—adventurous couples, eco-conscious solo travelers, luxury-seeking families, or digital nomads desiring tranquility and internet access. This ideal guest profile should guide all your decisions, influencing your tent styles and available amenities.
The clearer your niche, the easier it becomes to design your space, price your offerings, and market to the right people. Focus equals bookings.
Where can you find help with this? Consider taking an AGA MasterClass with Irene Wood. Widely respected in the glamping world, Irene combines creativity, logistics, and vision to craft standout guest experiences. Her award-winning property, The Fields of Michigan, is hailed as one of the top luxury glamping destinations in the U.S. for its design, hospitality, and innovative business model.
2. Start with a Solid Business Plan
Planning now helps you avoid costly surprises later. Like any business, your glamping venture needs a roadmap. A solid business plan helps you stay organized and focused—and gives potential investors or lenders confidence in your vision.
Be sure to include:
● Startup costs: tents, platforms, land prep, furnishings
● Operational costs: maintenance, utilities, staff (if any)
● Pricing strategy and revenue goals
● Permit, zoning, and insurance requirements
● A realistic timeline for your launch
Interested in an all-in-one certificate, complete with a business plan review? Consider the AGA Glamping University! Designed and taught by seasoned industry experts, this comprehensive program gives you well-rounded, practical training in the core concepts needed to launch, grow, and refine your glamping business with confidence.
3. Choose Quality Tents Built to Last–Check out Tent Masters!
Your tents are the heart of your business—don’t cut corners. Look for durable, weather-resistant models with heavy-duty canvas, strong wooden frames, and good airflow. They should hold up to weather, wear, and repeated use while still looking amazing in photos.
Consider your tents as your core offering. Guests' strongest memories will be tied to their appearance, the atmosphere they create, and how comfortable they are.
4. Prioritize Comfort and Guest Experience
Glamping guests expect more than just a place to sleep—they’re paying for an experience. Set the mood with:
● Cozy beds and high-quality linens
● Fire pits and seating areas
● Solar lighting or ambient lanterns
● Rustic-chic furnishings
● Thoughtful extras like guidebooks, snacks, or games
When in doubt, ask: Would someone post a photo of this on Instagram? That’s often the difference between a one-time guest and a loyal, repeat customer!
If you’re interested in professional help curating the guest experience, consider speaking with HoneyTrek! Authors of multiple glamping books, Mike and Anne Howard (founders of HoneyTrek) have reviewed 250+ luxury stays on their worldwide honeymoon. As AGA advisors, Glamping University instructors, professional photographers, Glamping Business Americas columnists, and travel influencers, they bring a unique skill set to the glamping space. Whether you're launching a new camp or seeking stronger media exposure, HoneyTrek’s expertise can help elevate your brand!
5. Market Early and Often
You don’t need to wait until you're open to start building hype. Marketing consistently—before, during, and after launch—will keep interest high and your calendar booked.
Start an Instagram or TikTok account documenting your setup process. Launch a website with email signups to build your list. Share sneak peeks, behind-the-scenes videos, or your design inspiration.
Consider:
● Partnering with local tourism boards or influencers
● Listing on Airbnb, Hipcamp (AGA Members!), or similar platforms
● Running promotions or offering a soft-launch giveaway
Need a hand with marketing? Check out CRR Hospitality or speak with ROI Driven Marketing Strategist Sarah Stahl. CRR Hospitality offers tailored management solutions backed by a team of seasoned outdoor hospitality professionals. Their customized approach helps each property succeed, grow, and deliver exceptional guest experiences in a competitive market. With 15 years of experience, marketing professional Sarah Stahl starts each project by deeply immersing herself in your company’s culture, data, and operations. She uncovers what drives your brand, pinpoints opportunities for growth, and gains a clear understanding of your audience’s needs and behaviors.
Launching a glamping business takes work, but it’s also an exciting chance to create something meaningful in nature. With the right plan, quality setup, and marketing strategy, you can build a destination that travelers will rave about.
Need help choosing the perfect tent for your new venture? Check out the full collection at Tent Masters—designed for comfort, built to last. Big thanks to Tent Masters for creating this blog! We’re grateful for your expertise and support in helping new operators take confident steps toward building successful, inspiring glamping destinations.
Your guidance helps turn dreams into reality—one tent at a time!
