Attracting Group Bookings to Your Glamping Property
Attracting group bookings, such as corporate retreats and weddings, can be a lucrative way to fill up your glamping property and bring in more revenue. And let’s face it, there’s no better place to connect with the people in your life for an important occasion than a glamping site in the great outdoors. Here are some tips to help you attract more group bookings and make your event-hosting dreams a profitable reality:
Offer a range of accommodations
One of the benefits of glamping is the variety of unique and luxurious accommodations available. Offer a range of options, such as tents, yurts, and tiny homes, to appeal to a wider range of groups. Including different options with varying levels of comfort and uniqueness will appeal to travelers of all kinds, and encourage guests to return for a different experience at a familiar location.
Create a group-friendly atmosphere
Groups often want a sense of exclusivity and privacy. Consider offering private areas for events and activities, such as a dedicated space for a corporate team-building exercise or a secluded spot for a wedding ceremony. Corporate retreats often need specific things, like a specific number of units to accommodate each team member, as adults are not going to share a room with each other. Organizers may prefer a dedicated space to have breakout sessions, solid wifi access, food service onsite or catering that can easily be set up for group lunches and dinner. Larger group events may also affect the experience of your other guests, so consider this both in your site planning and calendar availability.
Promote your property's amenities and activities
Groups often look for properties that offer a range of activities and amenities, such as outdoor adventures, spa services, and on-site dining options. Be sure to highlight these features in your marketing efforts, as event planners often opt for built-in experiences for the ease of coordinating travel, meals, and activities for larger groups.
Partner with local vendors
Groups often want a one-stop-shop for all their event needs. Partner with local vendors, such as catering companies and event planners, to offer a complete package for group bookings. Working with small, local businesses is not only a sustainable option, but one that supports your local community and its residents.
Offer customizable packages
Groups often have specific needs and preferences, so offer customizable packages that allow them to tailor their experience to their specific needs. Weddings, corporate retreats, and wellness seminars are the most common events held within the glamping space, so be ready to answer questions about (and build an experience for) these event types, and more!
Build relationships with local businesses and organizations
Reach out to local businesses and organizations to promote your property as a venue for corporate retreats and team-building events. Similarly, connect with local wedding planners and other vendors to offer your property as a venue for weddings and other events.
Use social media and online marketing
The importance of visual media can not be understated, and utilizing social media and online marketing platforms such as Facebook, Instagram, and Tik Tok, can be the best way to showcase your property and its amenities. A professional photographer can help capture your property’s location, facilities, and overall aesthetic in a way that is difficult to convery in written text. Additionally, consider creating a website or blog dedicated to providing information, guest testimonials, and inspiration for potential group bookings.
Offer special deals and discounts
Groups are often looking for a good deal, so consider offering special rates or discounts to attract their business. You could offer discounts for larger groups or for booking multiple nights, or include certain on-site activities, meals, or amenities at a lower rate.
Promote your property's unique location and natural surroundings
One of the major draws of glamping is the opportunity to experience nature in a unique and luxurious way. Promote your property's unique location and natural surroundings in your marketing efforts, highlighting the beauty and adventure that groups can experience on or near your property.
Create a professional and efficient booking process
Groups often have a lot of logistics to manage, so make the booking process as smooth and efficient as possible. Provide clear information about rates and availability, and make it easy for groups to book and pay online. Schedule a phone or video consultation with your prospective clients to thoroughly cover the details of the event and ensure that you can provide the experience the guests are looking for at your property.
By following these tips, you can create a memorable and enjoyable experience for group bookings at your glamping property, attracting more corporate retreats, weddings, and other events.
